Don’t waste your time (or money) focusing on things that won’t really improve your website’s performance. I’ve seen many companies spend countless hours trying to optimize their website, only to realize (after the fact) that their efforts were misguided.

In web performance, it’s easy to focus on the wrong thing. How fast does the website feel? How can you tell? Which metric, of the multitudes of data available, should you focus on? How can you tell what’s going to actually make an impact on your business? Once you improve performance, how do you keep it going long-term?

There are four…

glen elkins

Front End dev + Solution Architect. Read The Web Performance Handbook —

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